The creative account for Liberty Insurance is being put out to pitch. The incumbent, Rothco, has declined an invitation to re-pitch for the account, ending a four year relationship.
RTÉ Media Sales - Digital, in collaboration with Three Ireland and MediaVest has unveiled a new interactive video ad format, the ‘Takeover' to launch Three's ‘Perfect Surprise' campaign.
The growing popularity of podcasts and podcasting continues with the launch of two new podcast series by Independent News & Media (INM) which has launched "Ready Business" and "The Floating Voter."
With the UEFA Euro 2016 and the Olympic Games in Brazil set to take place this year, the Irish sponsorship market can expect to grow by around 5% to €158m according to the latest annual ONSIDE Sponsorship Industry Survey.
With the annual Cannes Lions Festival only five months away, IAPI has launched its drive to encourage more Irish advertising agencies to take part in the week-long event.
The Marketing Society is looking for the next generation of marketing leaders to join its recently-launched initiative Future Council which will consist of five marketers who have been working in the industry for five years.
The Marriage Equality Referendum, the All Ireland Football final, the RBS Six Nations final and the The Late Late Toy Show were amongst the top programmes accessed digitally during 2015
Joe Webb, the former CEO of Independent News & Media's Irish division, has been appointed as chief operations officer with Dentsu Aegis Network Ireland.
The Irish convenience retail sector offers a level of service, quality and range that surpasses that of other European markets, according to a study for Checkout magazine, produced by him! International.
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