Adworld - Adworld Ezine 7th March

Sandra Alvarez Appointed Deputy MD of PHD

Sandra Alvarez has been appointed as deputy managing director of media agency PHD.

ICAN & Temple Street Create Tribute to BOD

With Brian O’Driscoll set to play his final international match on Irish soil tomorrow, Temple Street Hospital and digital agency ICAN have created a special video for arguably one of the greatest players international rugby has ever seen.

Dialogue Takes Control of PE Campaign

Dialogue, OMD and PR firm Drury Porter Novelli have been appointed by the Italian pharma company A Menarini Ireland to develop a new public awareness campaign.

Havas Rolls Out New Birds Eye Campaign

Havas Worldwide Dublin has rolled out the latest campaign for frozen food brand Birds Eye. The campaign is part of a £60 million pan-European relaunch campaign.

Estelle Gorby Scoops IAPI Doyenne Award

Estelle Gorby, the international strategic director of Acorn Dublin, has picked up the inaugural IAPI ‘Doyenne' Award.

Ireland’s First AR Marketing Conference in April

A one day conference on augmented reality (AR) and its practical applications for advertisers and marketers will be held in the Guinness Storehouse on April 15^th.

Gary Brown to talk about Bold Thinking for Brands

Bold Thinking in Marketing will be the topic of a breakfast seminar delivered by Gary Brown, the chairman of Target McConnells in Cork next Thursday, March 13^th.

Carlton Screen Rebrands as Wide Eyed Media

Carlton Screen Advertising has rebranded as Wide Eye Media with the rebrand supported by a €2 million investment in upgrading its offer.

CollegeTimes.com Enrols with AD2ONE

Digital sales agency AD2ONE has added CollegeTimes.com to its portfolio. CollegeTimes.com is one the fastest growing websites in Ireland.

Dublin Grocery Shoppers Reveal their Habits

Dubliners are shopping for groceries more often and are visiting a variety of outlets to do so according to the latest findings of new research from PML Group.

Insight of the Week: Bargain Hunters

While the recession may be over and consumer confidence is improving, the past few years Irish people have become used to seeking out better value and more importantly, bargains.