Adworld - Adworld Ezine 3rd May

With Dessie, Tom and Liam, the likeable heroes of the Bulmers Cider ads, now eking out a living in the great orchard in the sky, Bulmers is set to debut its new TV ad this weekend.

IRS to Handle Phantom’s Ad Sales

Independent Radio Sales (IRS) has announced it is now handling the advertising sales for radio station Phantom105.2.

Setanta Extends Premiership Rights Next Season

Setanta Sports has secured the Republic of Ireland rights to 33 Barclay Premier League games for next season. The rights cover the matches played each Saturday at 3pm.

Ogilvy Strikes Gold at the APMC 2013 Star Awards

The 2013 APMC Star Awards took place in the Westin Hotel last Friday. MC Dermot Whelan presented a total of fifteen gold awards to eight APMC Agencies.

2013 An Post Integrated DM Awards

There are limited tickets remaining for the An Post Integrated Direct Marketing Awards, which will take place next Thursday, May 9^th in the Mansion House, Dublin.

Insight of the Week: A Nation of Foodies

With last night's grand final of Masterchef on BBC drawing a record audience to see Natalie Coleman (whose parents are Irish) walk away with the Masterchef crown for 2013, it appears that the Irish and indeed the Brits are in love with their food.