Angelique Bryce, Commercial Manager at ISM

InSkin Media, the UK headquartered adtech company has launched its first campaign in the Irish market in a tie-up with media agency MEC. 

MEC is the first agency to work with InSkin Media’s formats in Ireland and is using rich media and the video page-takeover format PageSkin Plus in its first online branding campaign, which is now live.

InSkin Media, founded and based in London, has offices in Hamburg, Hong Kong, Singapore and Sydney, as well as a significant pan-European footprint, with premium publisher partnerships across the globe. 

As well as the IP traffic on its portfolio of publisher partners, which includes IPC Media, The Telegraph, The Independent, Future Publishing and Bauer Media, ISM's Publisher Services Manager Louise Antoniou has established partnerships with several leading Irish publishers, including Irish Times and TV3.

According to Angelique Bryce, commercial manager at ISM, “the Irish market is a great opportunity for InSkin Media’s highly effective brand-building formats.  We have established relationships with several leading Irish publishers, and we are delighted to announce our launch partnership with MEC.”

MEC’s Senior Account Manager, Chris Gaynor, added: “we are delighted to partner with InSkin Media for their launch in Ireland. ISM has a brilliant range of formats that allow us to deliver high-impact creative solutions for our clients across premium publishers. Their dedication to impactful formats and adaptive technology fits perfectly with MEC’s approach to digital advertising.”