Adworld - Adworld Ezine 14th March

Media Awards 2014: Judging Over & Shortlist Next Week

The final judging session for this year's Media Awards took place yesterday and the short-list will be published on Adworld.ie next Wednesday (March19th).

Mindshare Backs Shave or Dye Campaign

The good sports at Mindshare are the latest in adland to take part in this year's Shave or Dye campaign which is organised by Today FM.

David Kelly Joins Catalyst Market Research

David Kelly, the former marketing and sales director with Aer Lingus has joined has joined market research company Catalyst Market Research.

TV3 Chooses Videoplaza for Monetisation

TV3 has chosen the Videoplaza ad serving platform to monetise its TV content across smartphones, tablets, smart TVs, gaming consoles and PCs.

DDFH&B Launch New Denny Campaign

A re-launch of the Denny brand will kick off this weekend when the Kerry Foods-owned company will air its new TV campaign on St. Patrick's Day.

Publisher Criticises Poor Mobile Ad Spend

Irish advertising spend on mobile and print does not reflect changing media behaviours, according to new research by Brian Fallon, publisher of TheJournal.ie and founder of Daft.ie

O’Sullivan to Deliver Fields of Gold Workshop

An Post will host a half day workshop next week at which David O'Sullivan, of the Dublin agency Ignition-integrated ideas people, will talk about getting the most out of your database and your creative copy.

Digital Powers Ahead at IN&M

Strong digital advertising revenues amounting to €9.3m in 2013 was one of the key highlights of Independent News & Media's results for 2013 which were published this week.

Insight of the Week: Grandparents in Ireland

In the last 12 months 160,000 people in Ireland have experienced the birth of a grandchild. The latest Kantar Media TGI Ireland survey reveals why this older audience are important for advertisers to target.