Adworld - Adworld Ezine 14th June

Focus Wins InterTradeIreland Account

Focus Advertising has picked up both the creative and media accounts for the cross-border agency InterTradeIreland.

New IDA Ireland Ad Targets US Multinationals

IDA Ireland has launched its first TV ad in four years as part of an overall campaign aimed at securing more foreign direct investment into the country.

Business Post Examinership Extended

The examiner to the Sunday Business Post has been granted an extension until next Wednesday, by which time he will have finalized a deal to sell the paper.

Lonergan Joins Mobile Marketing Judging Panel

Fintan Lonergan, the managing director of O2 Media has joined the judging panel for the inaugural Mobile Marketing Awards which will be held in Dublin on November 7^th in the Ballsbridge Hotel.

Indo Backs €200k Brand Award

Independent News & Media has teamed up with Love Irish Food by sponsoring a €200,000 Brand Development Award which will go to an Irish food brand that can outline the effect the campaign could have on its business.

Google to Dominate Mobile Ad Space

Google's stranglehold on the rapidly growing mobile advertising market looks set to continue according to research carried out by research firm eMarketer.

Irish Ad Market Still Tough Says WPP

At its first AGM since it moved its headquarters from Dublin back to London, the marketing services giant WPP reported that revenues for the first quarter of 2013 were up 7% to £3.44 billion.

Dundrum Town Centre Partners with Commuincorp

Dundrum Town Centre has announced that it has created a new partnership with Communicorp Group which will see all the latter's stations broadcast from the Centre on various dates from today onwards.

Insight of the Week: Savvy Savers

In the current economic climate, putting money into savings accounts seems the safest option for many consumers. Insight from Kantar Media's TGI study reveals 78% (2.8 million) of adults in Ireland have a savings account.

How to Build Your Database Seminar on June 19th

With data protection looming large on the agenda of most marketing agencies, An Post and Data Ireland are organizing its second "speed data" session which will advise companies on how to build a compliant database.