Adworld - Adworld Ezine 19th September

Aidan Greene, the managing director of MediaVest has been appointed as deputy CEO of Core Media. His successor as managing director is Michael Clancy.

Mc Donald’s Sponsors Five Breakfast Radio Shows

McDonald's has scored a media first by sponsoring five different breakfast radio shows across a portfolio of stations represented by sales agency Media Central.

Carat to Sponsor TED Show on Newstalk

Media agency Carat, part of Dentsu Aegis Network has been unveiled as the new sponsor of the Newstalk's TED Radio Hour which makes its debut broadcast on Sunday (Sept 21^s).

ICAN Wins SME Support Account

ICAN has picked up the advertising account to help promote the Government's new online guide for SMEs and start-ups.

AAI ROMI Video: Dylan Cotter of Irish International

The Association of Advertisers in Ireland has released the first in a series of 13 online videos from its Toolkit series of seminars.

Tax Credit for Advertising Put to Finance Officials

The possibility of introducing a tax credit for Irish advertisers formed the basis of discussions between the Department of Finance and representatives of the Irish advertising earlier this week.

Ignite Wins Major Award at ESOMAR

The Dublin-bases research firm Ignite Research picked up a global award at the recent ESOMAR congress and awards which were held in Nice, France.

Ad of the Week: Hunky Dorys Satisfy Yourself - McCannBlue Dublin

Our new campaign for Hunky Dorys incorporates TV, online, outdoor, POS and social; and early next year, there will be in store activation.

Insight of the Week: Hotel Parents

As another generation of students prepare to settle down into their first year in college - often away from the family home, the reality is 11% of the population are classified as "Hotel Parents".