Adworld - Adworld Ezine 7th February

RTÉ TV is on the hunt for a new ad agency and is seeking expressions of interest (EOI) from interested parties. According to the EOI documents, it is seeking "specialist creative brand identity services for its Television division...

PML Launches New OOH Planning Tool

The OOH media specialist PML Group has launched a new planning tool that indicates the effective frequency for out of home media campaigns.

Countdown to ADFX 2014 Begins

The countdown to the ADFX 2014 Awards has begun in earnest and the awards are now open for entries. The Awards will be held on Thursday September 4^th in the Bord Gais Grand Canal Theatre.

Heineken Seeks Irish Legends in New Campaign

Heineken has launched its new global TV ad campaign with a competition urging talented Irish fans to enter a talent competition with a twist.

Liberty and Electric Ireland Win Top Sponsorship Awards

Electric Ireland and Liberty Insurance scooped the top awards at the this year's European Sponsorship Awards which were held in London.

UTV TV Negotiations with BAI Underway

Negotiations between UTV and the Broadcasting Authority of Ireland (BAI) are underway and the new TV station in on course to launch on time in January 2015.

Communicorp Acquires Eight UK Radio Stations

The Denis O'Brien-owned Communicorp has bought eight regional radio stations in the UK. Communicorp has acquired the stations from Global Radio in the UK.

Drury Communications Hooks up With Porter Novelli

Drury Communications, one of Ireland's top PR agencies has formed a strategic partnership with the global network Porter Novelli.

Voting For 2013 Q4 Indo Digital Awards Now Open

Voting has started for the Q4 Quarter Four of the Independent Digital Grand Prix Awards.

Insight of the Week: The Habits of New Parents

Apart from being prime targets for marketers of wine (or for that matter any alcohol), new parents can be a funny bunch to target. Not only are they dealing with sleepless nights, no social life they are also time poor.