Irish Marketing Journal (IMJ)

A little bit of broadcasting history was made this week when the popular weekly radio show The Persuaders marked its 25th anniversary. 🎂 Hosted by Alex Gibson FMII, the show is broadcast live every Friday on Dublin City FM at noon. #Marketing #Broadcasting #Radio https://lnkd.in/e9j2m6ZC

PhoneWatch, Ireland’s leading provider of monitored home security systems, has launched the next iteration in its marketing campaign created by Boys + Girls+Girls. #Marketing #Advertising #Campaign https://lnkd.in/eg-NCY_s

Vodafone Ireland has launched a new multi-platform campaign called “A Stranger’s Tale,” that is centred around a six-part audiobook series that captures powerful, real-life conversations between strangers on Ireland’s public transport system. #Audio #Marketing #Campaign by Grey London https://lnkd.in/eXJV4wSN

Core has launched a new brand platform for retailer Currys plc called “For the Tech You Love”. The campaign is designed to reposition Currys as more than a retailer by tapping into the everyday relationship people have with the technology in their lives. #Marketing #Advertising #campaign https://lnkd.in/eGUQCA4J

Boys + Girls has rolled out a new campaign for mobile phone operator Three Ireland that draws from Opensignal research that ranks it as the No 1 network in the Irish market in terms of 5G experience, coverage, consistency and overall experience. #Marketing #Advertising #Campaign https://lnkd.in/eWmEXRW5

While the latest digital ad spend report from IAB Ireland shows that companies like Meta and Google continue to maintain a stranglehold on the digital advertising market, there are still opportunities for local media owners, writes Colm Sherwin, Core. #Digital #Advertising #Insights https://lnkd.in/e99U5Rmc

The Media Solutions team at The Irish Times Group has teamed up with dentsu Ireland and Electric Ireland to launch a new initiative called Ireland’s Greenest Places. #sustainability https://lnkd.in/ePi2_gR9

With Bord Bia - The Irish Food Board Bloom underway in Dublin’s Phoenix Park this weekend, a collaboration between media agency OMD, Kerrygold and Drake Hourigan Architects has scooped a prestigious gold medal in the Medium Garden category. #BordBiaBloom2025 https://lnkd.in/eiNVZZVP

Although it’s still early days, Open AI’s ChatGPT has the potential to become your brand’s next big acquisition channel, writes Brendan Almack, managing director of Wolfgang Digital. #Digital #Marketing #AI #ChatGPT https://lnkd.in/eup4pAmu

Following the recent announcement that WPP has rebranded its media arm as WPP Media, the Irish business of the global media giant has followed suit and named its senior leadership team. #Media #Marketing https://lnkd.in/ee_WNzCd