Adworld - Adworld Ezine 25th April

Loughnane Promoted to Global Role with iProspect

Shenda Loughnane, the CEO of iProspect in Ireland has been appointed as Global Head of Strategy for iProspect and will now be based in the company's office in Hamburg, Germany.

AV Browne Wins University of Ulster Account

Following a competitive three-way pitch, the Belfast-based agency AV Browne has picked up creative and brand development account for the University of Ulster.

The "Three Trending" news and video portal on Independent.ie is now attracting over 200,000 unique users per month Independent.ie.

Fiona Curtin Joins Heineken Ireland

Fiona Curtin, one of the country's top marketers, has joined Heineken Ireland as Head of Innovation following nearly two years working at Irish Distillers Pernod Ricard where she was Global Marketing Manager - Innovation.

Heineken Launches New Twist to Old Campaign

Heineken's popular "Get in the Game" app, which has picked up a number of awards, has unveiled the latest twist to the campaign by revealing that hidden within the hugely successful Heineken Cup TV advert, The Kick.

Lidl Outperforms Rivals on Facebook

Discount retailer Lidl has clocked up 10m fans for its European Facebook pages and 370,000 for its Irish Facebook page, making it the food retailer with the largest Facebook community in Europe in addition to Ireland.

Seminar on Getting the Best from Your Agency

Getting the best from your agency is the theme of the forthcoming AII Breakfast Seminar which will be held in the Project Arts Centre on Thursday May 8^th.

Tickets Still Available for Smart Marketing Awards

With less than a week until the An Post Smart Marketing Awards 2014, there are still some tickets available for the gala night which will be held in the Mansion House in Dublin.

Insight of the Week: Fast Food

It's that time of the year when we try to shed a few pounds in time for the Summer holidays by kicking some of our eating habits to the kerb, including our love of fast food.