Adworld - Adworld Ezine 10th January

Media Awards 2014 Key Dates Announced

Details of this year's Media Awards have been announced. The Awards will be held on Thursday April 3^rd in the Doubletree by Hilton Hotel (formerly the Burlington) on Burlington Road, Dublin.

Mediaworks Retains Liberty Insurance Account

Mediaworks has retained the media account for Liberty Insurance after a two way pitch with the Omnicom-owned PHD.

Cawley Nea Bags Key ESB Account

Cawley Nea\TBWA has picked up the account for ESB, the largest utility company in the country following a comprehensive pitch that was eventually whittled down to Irish International, Target McConnells and Cawley Nea.

Beaut.ie Jumps into Bed with Entertainment.ie

Media Networks, the publisher of Entertainment.ie as well as a number of popular mobile entertainment apps has acquired the beaut.ie website for an undisclosed sum.

Irish Advertising Market Poised for Modest Growth in 2014

After several years in the doldrums, the Irish advertising industry can expect to return to growth this year according to GroupM's forecast.

Clearcast Set to Meet Irish Agencies

Clearcast, the UK agency that is responsible for pre-clearing TV ads, is holding a one day briefing session for agencies on January 23^rd in the Morrison Hotel in Dublin.

AAI Seminar to Focus on the Over 55 Market

The over-55 market is the topic of the forthcoming AAI Tuesdays Nuts and Bolts of Advertising series of seminars which will take place on Tuesday January 21^st.

Dubliners are Sweet on Confectionery Says Survey

It may be the New Year but it would appear that Dubliners are reluctant to ditch their sugar fix as part of their New Year's resolutions according to new research carried out by outdoor specialist PML Group.

Insight of the Week: Luxury Spending

Recent figures from the CSO (Central Statistics office) show that spending on cars, clothing, and footwear have fallen since last month. While Ireland is still slow in recovery, luxury spending has yet to bounce back in the country.