O2 Media has delivered a media first in Ireland with the introduction of "thermally activated" campaigns that allow brands to get directly into the hands of relevant audiences.
Mindshare celebrated its 15th anniversary in the Irish market in style this week by hosting the inaugural Media Games in Wanderers Rugby Club on Merrion Road.
With the Irish economy showing definite signs of improvement and brands loosening their purse-strings, the first half of 2014 has proved to be a good one for the OOH industry.
The National Newspapers of Ireland (NNI) has appointed Vincent Crowley as its new chairman. He succeeds Matt Dempsey, the chairman of the Irish Farmers Journal.
The recent high profile advertising campaign for the Netflix-created series Orange is the New Black has clearly demonstrated the growing importance of streaming services like Netflix.
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