Adworld - Adworld Ezine 28th February

Record Number of Entries for Media Awards 2014

A record 260 entries have been received for this year's Media Awards which will take place on April 3^rd in the Doubletree by Hilton Hotel.

eightytwenty Wins Major European Account

The Dublin-based digital agency eightytwenty has won a major international account in eastern Europe, beating off a number of international networks in the process.

AAI Publishes Guide to Return on Marketing Investment

The Association of Advertisers (AAI) in Ireland has published a new publication that focuses on the return on marketing investment.

IAPI Announces Shortlist for Inaugural Doyenne Award

IAPI has announced the shortlist for its first annual Doyenne Award and the winner will be announced at a breakfast ceremony in Fallon and Byrne next Wednesday, March 5th.

Core Media Tops Best Workplace Rankings

Core Media, CKSK, Exterion Media, Publicis Dublin and Kantar Worldpanel all made it into the top rankings of this year's Best Workplaces in Ireland initiative.

Phantom to Rebrand as TXFM & Aligns with Today FM

The Dublin alternative rock station Phantom 105.2 is to rebrand as TXFM in a bid to turn its fortunes around. The station will also become more closely aligned with the Communicorp-owned Today FM.

Crowley Steps Down as IN&M CEO

The chief executive of Independent News & Media, Vincent Crowley, is to step down from the job in May.

Chemistry’s Close Shave

It's that time of the year when we should all dig deep to support the popular Shave or Dye campaign that is run annually by Today FM in aid of the Irish Cancer Society.

Leger Metrics & RED C Form Partnership

Leger Metrics, a leading international provider of customer experience management and "voice of the customer" solutions has formed a partnership with Dublin research firm RED C.

UTV Finalises TV Deal with the BAI

UTV has signed a ten year television content provision contract with the Broadcasting Authority of Ireland (BAI), paving the way for a full launch of its new station in the Republic of Ireland in 2015.

Clickworks Wins DBA Award in the UK

The Dublin agency Clickworks has become the first Irish agency to win a Design Effectiveness award from The Design Business Association (DBA) at the 2014 DBA awards ceremony this month.

Insight of the Week: Country Music Fans

If you were one of those people who looked on with equal measure of awe and shock as people camped out overnight so they could get their hands on tickets for Garth Brooks, banish your scepticism because...