Kay McCarthy, the founder and CEO of the Dublin-based planning agency MCCP will be flying the flag for Ireland when she delivers a talk at this year's Cannes Lions Festival in June.
Some 79% of Irish urbanites have pretended to be on their phone in order to avoid somebody while 75% of them treat their phones like a partner they can't live without according to a new survey.
With all the economic fundamentals pointing in the right direction, advertising spend in Ireland is likely to rebound by 2.7% this year according to the latest Advertising Expenditure Forecasts.
The IAPI Future Heads group is bringing back the popular Ping Pong War Summer party from last year due to overwhelming demand from agencies and their staff.
There are still some places left at next week's AAI Toolkit Seminar which will take place on Tuesday May 20thand will explore the role of creativity in the role of driving advertising effectiveness.
Aldi would appear to be the biggest winner in the ongoing supermarket wars with a 22% lift in sales in the 12 weeks to April 27th according to the latest figures from Kantar Worldpanel.
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