Mindshare has won the media strategy, planning and buying business for Bord Bia following a competitive pitch process which also included Starcom and Initiative. The account was previously held by Carat.
Approximately 60% of Irish advertising agencies are predicting some form of growth this year following a number of difficult years for the industry according to the latest IAPI Industry Census which was published this week.
Sky Broadband's sponsorship of The Late Late Show kicks off tonight on RTÉ One with a series of stings that will highlight the possibilities from Sky Broadband's Unlimited offering.
The winners list for this year's Kinsale Shark Awards has been published in advance of the weekend-long advertising festival which takes place next weekend.
TV on demand, the internet and mobile technology have transformed the way we consume media. We can now sit in front of the TV while at the same time engaging in a whole host of other activities.
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