Adworld - Adworld Ezine 23rd May

Irish International has picked up the creative account for the EBS Building Society following a pitch that included the incumbent Havas Worldwide and Chemistry.

iProspect Plans to Double its Staff

The Dentsu Aegis-owned performance marketing agency iProspect is planning to double its staff of 23 to 46 by the end of the year.

Wannabe Pundits Blag for Heineken

Heineken Ok, so Leinster, Munster or Ulster may not be playing in tomorrow's Heineken Cup Final in Cardiff but that hasn't stopped Irish rugby fans testing their skills as wannabe rugby pundits.

Galaxy Backs Swishing Movement with OOH Campaign

The Mars-owned chocolate brand Galaxy is tapping into the rapidly growing "Swishing" movement to promote its new Galaxy Style Exchange.

Win Taste of Dublin Tickets

The 2014 Taste of Dublin Festival will once again take place between June 12^th and June 15^th in the Iveagh Gardens.

Marketing Society to Host Election Special

With both the local and European elections well underway today, the outcome and the role marketing and PR played in it, will be the topic of discussion at election special which the Marketing Society is hosting in Doheny & Nesbitt's pub.

DIT Pitch to Tackle Alcohol Campaigns

The final pitch for this year's Masters in Advertising class at the DIT will take place on June 5^th.

The Real Reason Why the Publicom Merger Failed

Two weeks on from the fall-out from the failed merger of Publicis Groupe and Omnicom, the French agency Fred & Farid has somewhat mischievously claimed that it played a part in the termination of the nuptials.

New Inbound Marketing Seminar Planned

The organisers of Ireland's first Global Inbound Marketing seminar, which was booked out within an hour, are planning on organising a number of follow-up sessions to deal with the backlog of interest..

IDMA Seminar on New Postcodes and Marketing

The Interactive Direct Marketing Association (IDMA) is hosting a seminar about the new post-codes and the impact they are going to have on the direct marketing industry.

Insight of the Week: Discount Shopping

Despite a 1.7% rise in retail sales last month, the third largest increase in Ireland in a year, Retail Ireland still calls the sales "very disappointing."