Adworld - Adworld Ezine 13th June

Publicis Wins Irish Rail Creative Account

Publicis Dublin has picked up the creative account for Irish Rail after a pitch that included Irish International, Javelin and the incumbent Focus Advertising.

Mobile Set for Big Role in World Cup

In case you hadn't noticed it, the FIFA World Cup is taking place in Brazil at the moment and this will be the first tournament where the sweeping advances in mobile technology and services.

Rory Sutherland to Speak at Dalkey Book Festival

Rory Sutherland, the vice chairman of Ogilvy Group is one of the keynote speakers at the popular Dalkey Book Festival which starts next Thursday June 19^th and runs until the following Sunday.

IMD Celebrates 10th Birthday

IMD, Ireland's leading video and radio commercial distribution service, hosted a party in The Liquor Rooms to celebrate a decade of successful business in Ireland.

Newstalk Steps up “Move the Dial” Campaign

Newstalk has launched the next phase of its Move the Dial campaign as it seeks to capitalise on the growth of its market share.

Netflix Rolls Out Major OOH Campaign in Dublin

In what is a first for Netflix in Ireland, the leading internet TV company in the world has launched its first Out of Home campaign across Dublin.

Aldi & Lidl Continue to Gain Market Share

The Irish grocery market has continued to grow with both the discount retailers, Aldi and Lidl, notching up double digit growth in the latest figures compiled by Kantar Worldpanel.

PML Promotes the Power of OOH

PML Group is taking an innovative approach in its current out of home campaign by using the promotion to interact with the media community in Ireland.

Insight of the Week: Business Travellers

With many airlines already targeting Autumn and Winter travellers with knock-down airfares, now might be a good time to book that business class fare to New York or Dubai.