The Irish outdoor industry is bracing itself for what is likely to be an extremely competitive tendering process for the contract to run CIE's outdoor advertising business which could be worth up to €40m to the winner.
The Media Awards 2013 was captured on video by the team at Red Carpet TV, the video production arm of the Irish Daily Mail and one of the main sponsors of this year's Awards.
The Association of Online Publishers (AOP) Ireland says that its members intend to invest in excess of €2m this year in developing their digital properties.
Economic uncertainty in the eurozone, fuelled by struggling member economies, ensured that advertising investment in the region declined in the last quarter of 2012 according to new figures by Nielsen.
Rethinking brand strategy and growth is the theme of the forthcoming AAI Nuts & Bolts of Advertising Seminar which will be held in the offices of Core Media on Tuesday April 16th.
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