Dublin agency Rothco made a bit of history this week at Cannes, picking up its first bronze award at the prestigious Cannes Lions Festival for its "Shred of Decency" campaign.
Arnotts has appointed Target McConnells, supported by Wondr, as its new strategic digital agency partner following a four-way competitive pitch that also involved In the Company of Huskies, ICAN and Javelin.
Although digital advertising continues to be the rising star in the overall advertising firmament, TV advertising still accounts for around 70% of the €750m spent in Ireland last year according to TAM Ireland.
RTÉ Media Sales - Digital, in collaboration with L'Oréal Paris and Maxus has launched a new campaign for "Elvive Luminiser" campaign, via a custom-built VPaid Breakout Ad Format on the RTÉ Player.
Target McConnells has done that rare thing for an Irish agency in getting published by the global industry bible, Lüerzers Archive. The campaign for Unipin (part of the Mitsubishi group).
Cyber security is a key concern for many people, especially in the context of financial security. The latest Kantar Media TGI Ireland survey reveals attitudes to money and financial stability and how these affect behaviour.
The Road Safety Authority's latest ad is an exploration of how a single moment turning to look at a child in the back seat could lead to a lifetime of looking back in regret.
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