JC Decaux's acquisition of Bravo Outdoor Advertising this week now makes it the single largest player in the Irish market outdoor market and the deal will almost certainly be scrutinized by the Competition Authority according to industry sources.
The Dialogue Network has picked up the Sage advertising account from Boys and Girls. Sage is the largest provider of offline and online accounting, CRM and payroll solutions in Ireland with over 40,000 customers throughout the country.
PHD wins €150,000 worth of outdoor media space for Mondelēz International brand Oreo in addition to station innovation to the value of €5,000 courtesy of Eclipse Media.
The Communicorp-owned 98FM has launched a new €500,000 advertising campaign to drive the Dublin station's anchor shows, The Ray Foley Show and Dermot & Dave.
The judges for the 2013 An Post Integrated Direct Marketing Awards have spoken and the shortlist of entrants has been drawn up following a lengthy judging process.
Customer loyalty will be the first topic up for discussion at a new An Post-backed initiative called Direct Debate which will take place next Wednesday in the Westbury Hotel at 7.30am.
For the marketer, identifying consumers who are likely to spark interest amongst others in a product area or brand is invaluable to extending the longevity of a campaign and potentially making it go viral.
Twitter
Facebook
