LATEST NEWS
Opinion: How to Win Summer in 10 Seconds
Kicking off the first in a series of “How To” reports that will delve into Programmatic OOH, Talon’s Eoin Carroll, looks at how summer...
FEATURES
Opinion: An Effectiveness Relaunch by Talon
Caroline Decourcy, discusses the changes Talon is making to its Effectiveness Unit and what advertisers can expect.
In a rapidly evolving OOH landscape where attention,...
Opinion: How Ireland Invented the Attention Economy
Attention is crucial in advertising because it directly impacts outcomes like brand recall, purchase intent, and sales. As Mike Follett, CEO of Lumen Research...
LATEST APPOINTMENTS
Deirdre Veldon Appointed President of News Media Europe
Deirdre Veldon, group MD of The Irish Times Group, has been appointed President of...
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Ad of the Week
It’s All About the Extras for Apache Pizza’s New Campaign from...
Javelin has created its first campaign for the nationwide Apache Pizza since winning the account earlier in the year.
