The 2013 APMC Star Awards will be awarded at a gala dinner in the Westin Hotel on April 26th. One of the highlights of the annual marketing calendar, the APMC Star Awards have helped raise standards in sales promotion and promotional marketing over the last 20 years.
As part of the countdown to this year’s Awards, the APMC recently organized an event that showcased two winners and their case-studiesfrom last year – Diageo and Electric Ireland, writes Teresa Murray.