Adworld - Adworld Ezine 2nd May

Core Media Ramps up Data Offering to Clients

Core Media is to invest €250,000 in the creation of a new data offering for its clients and the group has appointed Brendan Bourke to the newly created role of Chief Data Officer.

Radio Listenership Holds Strong at 83%

The latest JNLR/Ipsos MRBI report into radio listening shows that 83% of the adult population listen to a radio station on a daily basis.

Carat Wins Microsoft Account

Carat has picked up the media buying and planning for Microsoft following a global realignment of the tech giant's advertising and media business.

Newstalk Embarks on Biggest Campaign to Date

Newstalk Embarks on Biggest Ad Campaign to Date Newstalk, the Communicorp-owned radio station, has launched its biggest ever advertising campaign.

TV3 Named as ADFX Headline Sponsor

TV3 is the headline sponsor for this year's ADFX Awards which will take place in the Bord Gáis Energy Theatre on September 4^th.

Seminar on Getting the Best from Your Agency

Getting the best from your agency is the theme of the forthcoming AlI Breakfast Seminar to be held in the Project Arts Centre on Thursday May 8^th

Target McConnells Wins Agency of the Year

Chilli Pepper Marketing and Traget McConnells jointly won the Grand Prix Award While the latter won the Agency of the Year Award at the An Post Smart Marketing Awards

Arthur Byrne has joined Core Media

Arthur Byrne has joined Core Media as the group's chief financial and commercial officer. He is effectively replacing Padraig Moran, one of Core Media's founders, who is retiring this year.

Insight of the Week: Computer and Console Gaming

With the proliferation of gaming devices, including tablets, continuing to grow in popularity and games developers unleashing blockbuster-style games with increasing frequency, Ireland is becoming a nation of gamers.