Adworld - Adworld Ezine 8th February

Advertising by food products on out of home formats reached an all-time high in 2012 and resulted in the category being the most active on the outdoor medium last year.

Crisp Launches Global Demand Platform

Simon Crisp, the former EMEA CEO of Kinetic has launched a new online user demand platform that matches consumer needs with qualified service providers, including businesses and brands.

IRS Partners with Media Awards 2013

Independent Radio Sales (IRS) has teamed up with the Media Awards 2013 as a Diamond Partner. IRS is the national sales house for Ireland's market leading local radio network.

Gaskin Joins Brand Social

Abigail Gaskin has been appointed digital account director at Brand Social, where she will head up client services within the agency.

RTÉ Racing Teams up with Betfair

RTÉ Television has bagged a TV first in Ireland by hooking up with Betfair in a two year exclusive deal which will see the betting company run its TV ads ‘In-Vision' across 46 days of televised Irish racing.

APMC 2013 Star Awards: Call for Entries

The 2013 APMC Star Awards will be awarded at a gala dinner in the Westin Hotel on April 26^th.

Radio Nova Embarks on £250k Campaign

Radio Nova is the first Dublin-based radio station out of the traps in 2013 to launch a major advertising campaign.

Indo Revamps Key Websites

Independent News & Media has launched a revamp of its key websites including Independent.ie and Herald.ie.

Insight of the Week: Playschool Parents & TV

The advance in PVR technology has greatly improved the ease with which TV viewers can record programmes. Latest insights from Kantar Media's TGI survey in Ireland show that now 50% of the adult population watch recorded TV.