Adworld - Adworld Ezine 31th January

Metro Herald Launches GoMetro.ie

The popular daily free-sheet Metro Herald has launched a new website to complement its weekday paper.

IRS Rebrands and Launches Digital Offering

The independent radio sales house IRS is rebranding as IRS+ and is moving into the digital sales space that it is rebranding to IRS+.

JNLR Analysis: Radio Listenership Holds Strong

Oilbhe Doyle of OMD casts her expert eye over the latest JNLR figures and looks at some of the recent changes in the radio sector.

Maxfilms and Blinder Tie the Knot

Two of Ireland's to advertising production companies, Maxfilms and Blinder are merging. The new company will go under the name of Pull the Trigger.

PHD Gets in on the Game

The global media agency network PHD has published a new book that delves into the "Gamification" culture to see how levels of in-game engagement can be harnessed in the real world as opposed to the virtual one.

Two Winners Emerge in IAPI One to Watch Awards

The cream of adland was out in force in Dublin's Sugar Club for the annual IAPI Rant Night and the IAPI One to Watch Award.

Irish Adults Continue their Love Affair with TV

Official TAM Ireland/Nielsen figures for 2013 show TV viewing continues to dominate our leisure time with the average Irish adult viewer watching for almost 3 ½ hours every day or 24 hours each week.

Insight of the Week: Movie Goers

With the winter cold forcing us indoors, there is no better time to venture to the cinema. And it would appear that the Irish still like heading to the cinema despite the proliferation in on-demand movie services like Netflix.