Adworld - Adworld Ezine 3rd October

Aldi and Lidl Ad Spend Drives Market Growth

Retail Aldi and Lidl account for around 47% of the total advertising spend by Irish retailers according to the latest ‘Supermarket Ad Tracker' report.

TV Adspend Hits €206.2m in 2013

A total of €206.22m was spent on TV advertising in 2013 according to figures compiled by KPMG for TAM Ireland.

Chemistry Turns Pink for October

Not content with turning heads with their client campaigns, the Leeson Park-based ad agency Chemistry has gone for an extreme makeover as part of a drive to raise money..

Six Irish Agencies Shortlisted for IMC Awards

Six Irish agencies have been shortlisted for this year's IMC European Awards for Integrated Marketing Communications.

New Partners Lined Up for Love Radio Awards

A number new partners have teamed up with this year's Love Radio Awards according to the organisers, with several more to be announced over the next two weeks.

Harp Launches Weather Activated OOH Campaign

Harp, one of the best selling lagers in Northern Ireland, has launched a pioneering, weather-activated out of home advertising campaign in a first for the local media market.

AAI Video: Tips on Creating Interesting Advertising

AAI has released the final part of Dylan Cotter's presentation on the return on marketing investment which formed part of its ongoing Toolkit series.

AAI Seminar to Focus on Brand Equity and Media Mix Modelling

Vincent Blaney, European brand director with Millward Brown and Nicola Clarke, European marketing effectiveness consultant with Nielsen are the two guest speakers at the next AAI Toolkit training seminar on Tuesday October 21^st.

Insight of the Week: Alcohol Drinkers

While we are often perceived as a nation of hard-drinkers, alcohol consumption in Ireland has marginally decreased since 2009 according to the latest Kantar Media TGI Ireland survey.