Adworld - Adworld Ezine 10th April

MEC Ireland has won the Irish media planning and buying account for Vodafone. The account win follows a global review and pitch which was initiated in January.

Media Awards 2014: The Movie

The winners have come back down to earth, the hangovers have abated and the disappointed have become a lot more chirpy but before we start thinking of next year's Media Awards, let's remind ourselves about last week's stellar event..

Irish Top EAC Exam Participation Worldwide for the Second Year in a Row

A total of 38 people from the Irish advertising industry sat for the European Advertising Certificate exam yesterday (April 10^th) making Ireland the leading country in Europe for exam candidates in 2014.

goosebump◦ Wins APMC Grand Prix

Marketing agency goosebump◦ won the Grand Prix at the APMC Star Awards which were held in Dublin's Marker Hotel last week. The agency won the top award for its campaign for mymilkman.ie.

Nature Valley gets back to the Outdoors

Nature Valley, the General Mills owned wholesome snack brand teamed up with AmbientPlus, Initiative Media and McCannBlue to create an innovative campaign using reverse graffiti...

AD2ONE Partners With ShareThis

Digital sales agency AD2ONE has hooked up with ShareThis, the company that uses large-scale social data to deliver insights and advertising solutions across mobile and desktop environment.

Dentsu Aegis Ireland Signs up to Prisma

Dentsu Aegis Network Ireland, the holding company for Carat, Vizeum and iProspect has signed up to use Mediaocean's Prisma platform.

IAPI to Host the Big Grill on April 24th

The annual IAPI "Big Grill" will take place on April 24^th with a panel of a Q&A and panel discussion made up of key young leaders in Irish advertising.

Exterion Media & Irish Rail Host Microsoft Play Café

Exterion Media Ireland has being playing host to the Microsoft Play Café in Heuston Station all this week as well as on the Dublin to Cork train service.

Technology & the Customer Journey: AAI Nuts and Bolts Seminar

The implication of technology on creative and customer journey planning will be the topic of discussion at the next AAI Tuesdays Nuts and Bolts of Advertising Series which will be held by the AAI on April 29^th.

Continue

Places Still Available for AR Conference for Marketers

There are still some places left for the country's first conference on Augmented Reality Marketing which will take place in the Guinness Storehouse next Tuesday, April 15^th.

Ryanair Highlights its New Passenger Friendly Image

The Irish low-fares airline Ryanair has used the UK agency Dare to create its latest Europe-wide campaign which is aimed at highlighting the airline's new improved services as well as a major revamp of its website.

PML Wins Sales Team of the Year at Media Awards

PML Group has won the Sales Team of the Year Award at the annual Media Awards which were held in the Doubletree by Hilton Hotel in Dublin.

Insight of the Week: Smartphone Owners

With a raft of new smartphones due on the market over the coming months, including the hotly anticipated iPhone 6, smartphone ownership in Ireland continues to grow according to the latest Kantar Media TGI Ireland research.