Adworld - Adworld Ezine 4th July

PHD Picks up VHI and Ryanair Accounts

The Omnicom-owned PHD has picked up a number of new accounts including VHI, Ryanair and Boylesports.

Digital Delivers Strong Growth for RTÉ

A strong performance from RTÉ Digital during 2013 was instrumental in helping the State-owned broadcaster deliver its first profit since 2007, Adworld.ie can reveal.

Mindshare Wins Dyson Media and Planning Account

Mindshare has picked up the media buying and planning account for Dyson following a two way pitch that also involved the incumbent, Havas Media.

Electric Media Drives off with Carzone.ie Business

Electric Media, Ireland's largest digital advertising sales agency has picked up the contract to sell to sell mobile advertising for Carzone.ie, Ireland's number one motoring website.

EU Sponsorship Market Worth €26bn in 2013

The European sponsorship industry was worth an estimated €26.05 billion last year according to the European Sponsorship Association (ESA). The Irish market, meanwhile, accounted for €125.3 million.

Quilty Jumps Ship to Join Dublin’s 98FM

The Communicorp-owned station Dublin's 98FM has announced another change to its programme schedule with the introduction of Dara Quilty to the line-up.

Windmill Lane Invests in Colour

Windmill Lane Pictures made a substantial investment in its business that will significantly improve the speed and creative capabilities of the company's offering to advertisers and agencies.

Failte Ireland’s Adventurous Advertising Coup

Failte Ireland has scored a nice marketing coup by teaming up with the global sportswear company Columbia which chose Ireland for its prestigious 2014 annual press event.

It’s the London Look for Ladbrokes

A distinctive red wrapped bus, more associated with London than Dublin, forms the centrepiece of the current Ladbrokes ooh campaign.

Insight of the Week: Restaurant Goers

As the Irish restaurant industry tees up for the busiest time of the year with tourists predicted to come here in record numbers this year, the domestic market is still a hugely important part.