Adworld - Adworld Ezine 1st November

Eric Lalor Confirmed as MC at Mobile Marketing Awards

One of Ireland's leading up and coming comedians, Eric Lalor, has been confirmed as the MC the Mobile Marketing Awards which will be held next Thursday, November 7^th, in the Ballsbridge Hotel.

Ultimate Rugby Teams up with Electric Media

Ultimate Rugby, the online rugby portal that is backed by Brian O'Driscoll, has selected Electric Media, Ireland's largest online advertising sales agency, to manage sales of advertising on its popular mobile app.

JNLR: Radio Continues its Strong Performance

The latest JNLR report which was carried out by Ipsos MRBI shows that 83% of the adult population listen to radio on a daily basis, a clear indication that radio continues to offer a strong platform for advertisers seeking to reach a mass audience.

AAI to Host ROMI Seminar

The "return on marketing investment" (ROMI) will be the topic of discussion at the forthcoming AAI "Nuts and Bolts of Advertising" seminar which will take place on Tuesday November 26^th.

Viddyad Wins Spark of Genius Award

Viddyad, the Dublin-based company that creates low-cost video advertising ads in a matter of seconds has won this year'sESB Spark of Genius Award at the Web Summit.

Indo Leads Comscore Rankings

The online newspaper audience in Ireland has grown by 6% to over 2.1m users in September according to the latest research from Comscore.

Kinetic & OMD Launch Media First in Dundrum

In a media first, Warner Bros. Pictures is the first advertiser to use the new 96 Sheet lightbox, that was recently installed on the Dundrum Bypass in south county Dublin, the first of its kind in the Republic of Ireland.

Maxus Wins L’Oréal Media Account

L'Oréal has appointed Maxus to handle its media planning and buying account for all its brands in Ireland following a three way pitch for the UK and Ireland account that included PHD and ZenithOptimedia.

Seminar on Big Data and Your Business

Big data is on the menu for the last Marketing Society breakfast seminar of 2013. The seminar, which takes place on Wednesday November 27^th, will discuss the brave new world of Big Data.

Insight of the Week: Wannabe Entrepreneurs

With Dublin playing host to a raft of entrepreneurs from around the world at this week's Web Summit, many people attending will have felt inspired to set up their own business.