As part of Mondeléz International's streamlining of its international agency roster, the Irish creative account has been shifted to Fallon in London effectively ending its relationship with Publicis Dublin.
RMG has picked up the digital account for Laya Healthcare. One of the most active advertisers in the cut-throat health insurance market, it will now develop a new digital strategy that will embrace mobile, rich media and video.
The classified website BuyandSell.ie has been relaunched following a major investment by its parent company Communicorp, including a revamp of the site and a new brand identity.
The out of home advertising sector continues to perform well in 2014, with the latest figures from PML Group indicating the market has increased by 10.5% in 2014 to date.
Newstalk 106 - 108FM has inked a deal to provide national and international news to UTV's Irish radio stations. This brings to 31 the number of local and regional stations which it now services.
New research carried out by Kinetic, Mindshare and Group M shows that on average 74% of grocery shoppers look at Out of Home formats on the "path to purchase".
The 5th in the series of AAI Toolkit videos has been published. In the latest instalment Jamie Helly of Dynamo discusses how creativity and lateral thinking can help to invert problem solving.
The Marketing Society has issued a call for entries for this year's Research Excellency Awards which are held as part of the Society's popular annual Christmas lunch.
The new Laya Healthcare ‘Heartbeats' integrated campaign focuses on the word 'Always' - Always being an integral part of laya healthcare's promise of 'Looking After You Always'.
In the last year, 72% of all Irish adults have donated to charity, compared to 67% of their British counterparts. The latest Kantar Media TGI Ireland survey reveals that the average donation amount in the last year was €152.
Twitter
Facebook
