88 Irish Athletes will travel to the 2015 Special Olympics World Games in LA later this summer, Atomic created a video to celebrate the effort and commitments of these 88. The video was based on the simple insight that all Olympians are exceptional, special people.

This piece was voiced by Liam Neeson. “All Champions are special” has since been run on european TV by Special Olympics Europe to celebrate all of the european athletes involved in the games. It was also picked up by 60 seconds of responsibility and played on channels across Europe.