Adworld - Adworld Ezine 11th October

Insightful Media Launches “Intender Network”

Insightful Media, the sister agency of i-Believe has launched a unique behavioural targeting offering for brand owners that uses data gleaned from 23 ready-made "purchase intent" segments that it has already identified.

ICAN wins Fire Safety Account

ICAN has been awarded the media planning and buying account for the new national fire safety campaign which is been overseen by the Department of Environment, Community and Local Government.

Judging of Mobile Marketing Awards Begins

The scene is finally set for the inaugural Mobile Marketing Awards following the passing of deadline for entries this week. By the time the deadline expired yesterday, a total of 124 entries were received from 35 different agencies, brands and media owners.

Adland Gets Ready to Rock

The third TABS Battle of the Bands competition will take place on October 24^th in the Workman's Club on Dublin's Wellington Quay and this year's event promises to be the best yet.

AAI Seminar to Focus on the Benefits of Search

The next seminar in the "AAI Tuesdays Nuts and Bolts of Advertising" series will focus on the latest thinking on digital search and will take place in the offices of Core Media on Tuesday October 22^nd between 8.15am-10.00am.

belVita Invests €600k in Strawberry Alarm Clock Deal

The breakfast cereal bar belVita is to invest €600,000 in sponsoring FM104's popular Strawberry Alarm Clock radio show.

Teeling to Address Grow My Business Conference

An Post has announced details of the speaker line-up for its fifth annual Grow My Business Conference (www.growmybusiness.ie) which will take place in Croke Park in Dublin on October 24^th.

Marketing Society to Hold Budget Briefing

With Budget 2014 only a few days away, the Marketing Society will host a special Budget breakfast event in the Smock Alley Theatre next Friday, October 18^th.

Insight of the Week: University Parents

With the kids now packed off to college as the new academic year underway, parents of these "uni-goers" have become a target market in their own right for brands.