Adworld - Adworld Ezine 19th May

Tourism Ireland Targets Global LGBT Tourist Market

With the world's media still focusing on Ireland's referendum outcome, Tourism Ireland looks set to capitalise on the country's newly established status amongst the global LGBT community with a new campaign.

Veteran Broadcaster Bill O’Herlihy Passes Away

The former RTÉ broadcaster and PR executive Bill O'Herlihy has passed away at home in Dublin.

Adforce.com Launches Digital Radio Advertising Offering

Adforce.com has launched a new digital radio advertising platform into the Irish marketplace.

Aer Lingus Spends €2m on New Campaign

With Cabinet approval for the sale of its stake in Aer Lingus expected to get the go-ahead this week, the airline is spending €2m on its latest advertising campaign called "Smart Flies Aer Lingus."

Core Media Creates New Equality Video

With equality very much a topic in the news at the moment, Core Media has created its own video espousing the importance of equality in the workplace.

Thinkhouse Bags Hunky Dory

Thinkhouse, the youth communications agency, has added Largo Foods crisp brand Hunky Dory's to its brand roster.

CollegeTimes.com Sales Function Moves In-house

The digital marketing and communications agency Youth Nation has brought the advertising sales function for its sites CollegeTimes.com and TeenTimes.Com in-house.

Wearables Set for Take-off According to Mindshare

Fitness tracking and faster payments are considered by consumers to be the most important uses for wearable technology according to new research from WPP media agency Mindshare.

Newstalk Appoints Patricia Monahan as Programme Director

Deputising for Newstalk's editor in chief, she will be responsible for day to day management of the station's programming output, implementing the station's content strategy.