Adworld - Adworld Ezine 31st October

Alex Newman to Chair MMA 2014 Judging Panel

The judging panel for this year's Mobile Marketing Awards has been named by the organisers.

Shortlist for Love Radio Awards out on Monday

The judging for this year's Love Radio Awards has been completed and the short-list will be published on Adworld.ie at 12pm on Monday November 3^rd.

Digital Advertising Rises by 40% in H1

The digital advertising market in Ireland continued to power ahead in the first half of 2014, clocking up a 40% increase according to the latest IAB PwC Online Adspend Study.

Kantar Launches Online Ad Tracking Offering

Kantar Media Ad Intelligence Ireland has launched AdExpress, an advertising monitoring and insights platform.

RTÉ Partners with 2014 Web Summit

RTÉ has been announced as a Global Media Partner for the 2014 Web Summit which takes place in the RDS in Dublin next week.

ad2one Launches Premium Marketplace

Premium inventory from ad2one's exclusive selection of market-leading premium brands now available programmatically.

Maximum Media Launches Sports Website

Maximum Media, the publisher of Joe.ie and Her.ie is launching a new sports website called SportsJoe.ie

Research Shows Mobile Delivers for Brands

New research carried out by RED C on behalf of IAB Ireland, shows that mobile advertising has a higher brand impact than the average scores achieved across other media formats.

Halloween Boost for Discounter Stores

A study by Empathy Research for Checkout magazine has found that sweets (81%), chocolate (52%), lollipops (51%) and jellies (45%) are among the main treats consumers intend to hand out to ‘trick or treaters' tonight.

DoneDeal.ie Clocks Up 828,000 Visitors According to comScore

The latest comScore data for September 2014 has revealed that DoneDeal.ie has the highest audience of any Irish website in Ireland.

AAI Toolkit Video: Jamie Helly on the Application of Creativity

In the latest installment of the AAI Toolkit video series, Jamie Helly, managing director of Dynamo talks about the application of creativity and how it is integral to the success of communications in a commercial world.