Adworld - Adworld Ezine 12th December

MediaVest Tops RECMA Rankings for 2013

The latest RECMA report for Ireland has ranked MediaVest as the number one media agency in Ireland ahead of its sister agency Starcom and Carat Ireland which came in third.

CKSK Wins Coors Creative Account

CKSK has picked up the creative account for Coors Light, the beer brand that is manufactured by Heineken Ireland.

Mediaworks Wins Irish Life Account

Mediaworks has picked up the media buying account for Irish Life after a four way shoot-out with Vizeum, OMD and the incumbent Mindshare.

Global Adspend to Grow by 5.3% in 2014

Global advertising expenditure is expected to grow by 5.3% to $532 billion in 2014 according to the latest forecast from media agency ZenithOptimedia.

Adland’s Christmas Crackers

It's that time of the year again when ad agencies the world over get to put their best foot forward for their clients with ads that are supposed to instil in us a warm fuzzy feeling about Christmas.

Insight of the Week: A Healthy Ireland

As we prepare to over-indulge and stuff our faces over the Christmas holidays, many of us will also start thinking about our New Year's resolutions and in particular our health and wellbeing.