Adworld - Adworld Ezine 9th May

Havas Media has acquired a stake in the Dublin based media agency GT Media. The enlarged entity will be known as Havas Media Ireland. Graham Taylor, the founder of GT Media, will become the new CEO.

Oliver Marketing to Create 20 New Jobs

Oliver Marketing, the Dublin-based marketing services group, is to create 20 new jobs by the end of 2014.

Publicis and Omnicom Agree to “Consciously Uncouple’’

It was billed as the biggest M&A deal in the history of advertising and a "merger of equals" but now the proposed $35 billion merger between the US group Omnicom and French advertising giant Publicis has been scrapped.

OOH Enjoys Strong Growth in 2014

PML Group's latest report on the out of home advertising market in the Republic of Ireland indicates that the sector enjoyed strong growth levels in the first three months of 2014.

Core Media Sets up Sponsorship Division

Core Media is setting up a dedicated sponsorship unit within the group that will focus on a wide range of activities including sponsorship negotiation, rights management, activation and product placement.

Irish Continue to Watch More TV

The latest TAM Ireland research shows that the time Irish people spend watching TV, or some other form of video device over the last 15 months, has increased by 14 minutes daily to 3 hours 50 minutes.

Trócaire Launches First Interactive Story Online

Mediaworks, together with Publicis Dublin and Irishtimes.com have created the first interactive article of its kind to be published run in the Irish market.

AAI Seminar on Creativity & Advertising Effectiveness

The next AAI Toolkit Seminar will take place on Tuesday May 20^th and will explore the role of creativity in the role of driving advertising effectiveness.