Irish adults continue to listen to a huge amount of radio on a daily basis with some 85% of them tuning in for around four hours a day during the prime 7am to 7pm period between Monday and Friday, according to the latest JNLR book.
A new real-time-bidding (RTB) agency, Ignite Digital, has been set up to help Irish online publishers to get greater insights into the ads they are selling and to help them realise the optimum price for their advertising space.
Irish International and OMD are behind the roll out of Ireland's first ever virtual bookshop at Connolly Station in Dublin which was launched by Easons earlier this week.
Chemistry sang their way to victory in the coveted TABS Battle of the Bands competition last night after a final "rock-off" with other acts from Ogilvy, Cawley Nea\TBWA and South Bound.