Adworld - Adworld Ezine 29th August

3m People Read Irish News Brands Every Week

While online readership of the different daily and weekly news brands continues to grow, print still remains the dominant medium for content produced by these brands according to the latest figures.

Rothco Launch OpenTable Campaign in the UK

The Dublin-based agency Rothco has just launched a major new campaign for OpenTable, the UK-based restaurant discovery and booking app.

Neil Walsh Joins Radio NOVA

Neil Walsh has been appointed as Radio NOVA's commercial director. A well-known figure in the Irish media industry he joins the station from Mindshare where he worked as a media planner.

ADFX Countdown Begins Now

With the ADFX Awards less than a week away, there are still some tickets left for the event. However, IAPI says that ticket sales will close on Monday (Sept 1^st) at 5pm.

Bank of Ireland Renews Leinster Sponsorship Deal

Bank of Ireland has renewed its sponsorship of Leinster Rugby until June 2019. The new five year deal includes exclusive branding of all playing and training kits.

IDMA Seminar on Data Set for Sept 3rd

The Interactive Direct Marketing Association (IDMA) is hosting a seminar on data next Wednesday (Sept 3^rd) in the Sandymount Hotel in Dublin.

Setanta Inks Marketing Deal with London Irish

Setanta Sports has announced a unique marketing partnership with London Irish rugby club.

Insight of the Week: Food Glorious Food

With the Great British Bake Off in the news this week and Irish celebrity chef Donal Skehan teaming up with Jamie Oliver's FoodTube, our love of all things food-related shows no signs of abating.