Adworld - Adworld Ezine 25th July

Indo Digital Appoints New Marketing Head

Independent News & Media has appointed Lia Bresnihan as its new head of marketing for digital while it is stepping up its recruitment drive which will see it hire up to 40 new digital staff.

MediaVest Wins Iarnród Eireann Account

MediaVest has picked up the media account for Iarnród Éireann following a pitch that involved Vizeum, Mindshare and Mediacom. The incumbent, Focus Advertising, declined to pitch.

ICAN Delivers Musical Experience for Tennent’s

Digital agency ICAN has created a campaign for its client Tennent’s that allows people pick and choose the type of music they want to hear in certain public places.

Vocal Bags Dutch Software Company

Vocal, the Dublin-based digital agency, has won the digital creative account for the Amsterdam-based software developer Uniface.

Specsavers Boosts Visibility of Hawkeye Campaign

With the All Ireland Championship now in full swing, Exterion Media Ireland, GAA, OMD and Specsavers have come together in a campaign to promote the latter’s ongoing sponsorship of Hawkeye, the in-game analysis tool.

Verve Expands into UK Market

Verve, the Dublin-based event and brand activation firm has expanded into the UK with a new office in London. As part of the expansion, the company is also hiring eight new staff.

Insight of the Week: Fitness Fanatics

While it's hard to pick up a newspaper these days without reading about Ireland's growing obesity problem, it is not all doom and gloom on the waistline front as figures from Kantar Media TGI reveal.