Adworld - Adworld Ezine 24th September 2015

Craig Farrell to Head up ZenithOptimedia

Craig Farrell, the managing director of media agency Starcom is to take over the reins at ZenithOptimedia, which became part of the Core Media group earlier this year.

Irish Agency Creates Global Offering for WordPress Site Owners

An Irish digital marketing agency, IDF Marketing, has launched a new global offering aimed at the estimated 75m users of WordPress around the world.

Indo Launches Centralised News Hub

Taoiseach, Enda Kenny was on hand earlier this week to cut the ribbon on a new digital-led news hub in Independent News & Media’s Talbot Street headquarters.

BelfastLive Wins Website of the Year at DANI Awards

The recently launched website www.belfastlive.co.uk has won the 2015 DANI award for Northern Ireland Website of the Year in the News & Media category.

IDMA Conference to Focus on Data & Customer Loyalty

"Show Me The Love" is the theme of this year's IDMA Loyalty Conference which will be held next Thursday October 1st in the Aviva Stadium.

Thrifty Shoppers Seek Out Short-Date Products

A study by Empathy Research for Checkout magazine has found that more than a third of shoppers (36%) regularly visit a supermarkets at the end of the day to avail of heavily discounted products close to their short sell-by date.