Adworld - Adworld Ezine 25th January

Dessie, Tom and Liam, the likeable heroes of the Bulmers Cider ads, may be about to get their marching orders following a decision by the brand's owner C&C to transfer some of the creative work to the UK agency The Red Brick Road.

CBS Outdoor (NI) Retains Translink

CBS Outdoor Northern Ireland has retained the Translink account following a competitive pitch.

ASG Forms Partnership with Minute Steak

The Belfast-based marketing communications firm ASG has formed an alliance with the UK digital agency Minute Steak.

Publicis D Bags Irish Skin Foundation

Publicis D Healthcare has boosted its client list with the addition of the PR and marketing account for the Irish Skin Foundation.

Jameson Kicks off Festival Marketing Campaign

The Jameson Dublin International Film Festival 2013 kicked off its marketing campaign earlier this week with a campaign created by Dublin agency Boys and Girls.

Irish Sponsorship Market to Hit €124m

The Irish sponsorship market should return to growth in 2013 according to the latest report on the market published by Onside Sponsorship.

RTÉ Radio 1 Revamps Website

RTÉ Radio 1 has a new website with an emphasis on itemised content and updated navigation tools.

Irish Times Partners with Great Place to Work

The Irish Times is the new media partner for the Great Place to Work (Ireland) initiative, taking over from the Irish Independent which was the Irish media partner for the past few years.

Brands Need to Evolve Says Mars President

Brands need to "constantly evolve in order to stay relevant in a constantly changing marketplace according to Fiona Dawson, president, Mars Chocolate UK.

An Post to Host Data Protection Seminar

Linda Ni Chualladh, a regulatory solicitor specializing in best-practice data protection, will deliver a seminar entitled "Speed Data: Data Protection in 60 Minutes" at a breakfast meeting on January 30^th.

Insight of the Week: Get Thee to the Sun

With the New Year well and truly upon us and the inclement weather sending consumers scurrying off to the local travel agent or the many holiday websites, the latest TGI data shows that many consumers combat the January blues by planning their holidays.