LATEST NEWS
Bloom Cracks Open New Campaign for Radio Nova
Radio Nova has unveiled a bold new marketing campaign to promote its hit breakfast show, Morning Glory with PJ Gallagher and Jim McCabe. The...
FEATURES
Opinion: An Effectiveness Relaunch by Talon
Caroline Decourcy, discusses the changes Talon is making to its Effectiveness Unit and what advertisers can expect.
In a rapidly evolving OOH landscape where attention,...
Opinion: How Ireland Invented the Attention Economy
Attention is crucial in advertising because it directly impacts outcomes like brand recall, purchase intent, and sales. As Mike Follett, CEO of Lumen Research...
LATEST APPOINTMENTS
Deirdre Veldon Appointed President of News Media Europe
Deirdre Veldon, group MD of The Irish Times Group, has been appointed President of...
Ad of the Week
An Post Delivers New Campaign as Part of Brand Reset
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The campaign is part of a wider branding reset by the company called “Making Better Happen” and represents a €3m investment by the company.
A...
