Adworld - Adworld Ezine 28th March

Rothco Bags Bord Gáis and Irish Water Accounts

Rothco has picked up the creative advertising accounts for both Bord Gáis Networks and Irish Water following a competitive pitch that also included DDFH&B, Target McConnells and Publicis Dublin.

ICAN Wins C&C Digital Account

ICAN has picked up the digital account for C&C Group following a pitch that involved the incumbent eightytwenty as well as Northern Ireland agencies Velocity and Navajo as well as Simply Zesty.

Outlook for 2014: Special Video Report

The outlook for the Irish media and advertising industry in 2014 and beyond is the topic of the latest IMJ/Streamabout.com series of video reports.

vStream Teams up with McLaren in F1 Promotion

The Dublin-based digital agency vStream has created an online "Mission Control", an interactive video website which gives motor racing fans around the world exclusive access...

Mindshare Retains Top Spot in NNI League

For the fourth year in a row Mindshare has retained its position as the largest agency investor in press (both newspaper and digital) advertising.

IAPI Membership Rises to 51

Three agencies have joined IAPI bringing the total number of agencies represented by IAPI to 51.The agencies to join include Focus Advertising, Atomic and iProspect.

Carat Wins Bord Gais Account

Carat Ireland has been awarded the media buying and planning account for Bord Gáis Éireann and Irish Water. The account was previously held by Mindshare.

Verve Wins Major International Award

Event management company Verve scored another major international win at the recent Eventex Awards by winning the Grand Prix award in the Event of the Year.

Carlsberg Uses OOH Campaign for Liverpool Competition

With Liverpool trying to overtake Manchester United's Premier League record by nudging out Chelsea and Manchester City in the race to win this year's Barclays Premier League, Carlsberg is offering fans the chance to win a trip.

Metro Herald Teams up with NCAD and Forever 21

Dublin's free, daily newspaper co-hosted an exclusive readers' event last night in Forever 21 at the Jervis Street Shopping Centre, the largest branch of the store in Europe.

Deadline for An Post Smart Marketing Awards Next Week

Entries for this year's An Post Smart Marketing Awards 2014 will close this day week on Friday, April 4th at 5pm

Marketers Shift Marketing Spend into Mobile

Some 65% of marketers are moving budget from traditional media into mobile marketing and advertising according to a new study commissioned by O2 Media and the Marketing Institute.

New Speakers Lined up for AR Marketing Conference

Four additional speakers have been lined up for Europe's inaugural Augmented Reality Marketing Conference which takes place on April 15^th in the Guinness Storehouse.

Insight of the Week: Car Owners

In Ireland, 45% of adults aged 15+ own a car and 36% own two cars. The latest Kantar Media TGI Ireland survey reveals both groups differ in Lifestage.