Adworld - Adworld Ezine 11th July

Vizeum has retained the media buying and planning account for European snack-food company Intersnack which has a 40% stake in Largo Foods.

O2 Media Launches Thermally Activated Campaigns

O2 Media has delivered a media first in Ireland with the introduction of "thermally activated" campaigns that allow brands to get directly into the hands of relevant audiences.

Electric Media Wins BBC.com Ad Sales Contract

The Electric Media Group has picked up the contract to represent BBC.com in the Irish market.

Mindshare Celebrates 15th Birthday with Media Games

Mindshare celebrated its 15^th anniversary in the Irish market in style this week by hosting the inaugural Media Games in Wanderers Rugby Club on Merrion Road.

New CEO for 98FM

98FM has announced the appointment of Keith McCormack as its new CEO. He replaces Chris Doyle who left the station in 2013.

Aldi and Lidl Continue to Grow Market Share

Aldi and Lidl continue to gain market share in Ireland, largely at the expense of Tesco according to the latest figures from Kantar Worldpanel.

AIG invest €600K in Summer Media Campaign

With the All Ireland Football Championship well underway, insurance giant AIG has created a new TV ad featuring a number of Dublin GAA stars.

OOH Enjoys Strong Growth in H1

With the Irish economy showing definite signs of improvement and brands loosening their purse-strings, the first half of 2014 has proved to be a good one for the OOH industry.

NNI Appoints Vincent Crowley as Chairman

The National Newspapers of Ireland (NNI) has appointed Vincent Crowley as its new chairman. He succeeds Matt Dempsey, the chairman of the Irish Farmers Journal.

Insight of the Week: Online TV Streamers

The recent high profile advertising campaign for the Netflix-created series Orange is the New Black has clearly demonstrated the growing importance of streaming services like Netflix.