LATEST NEWS
Opinion: Think About the End from the Beginning
Continuing his series of insights into podcasting and digital audio, Daryl Moorhouse of Tinpot Productions offers some important tips for companies or brands that...
FEATURES
Opinion: An Effectiveness Relaunch by Talon
Caroline Decourcy, discusses the changes Talon is making to its Effectiveness Unit and what advertisers can expect.
In a rapidly evolving OOH landscape where attention,...
Opinion: How Ireland Invented the Attention Economy
Attention is crucial in advertising because it directly impacts outcomes like brand recall, purchase intent, and sales. As Mike Follett, CEO of Lumen Research...
LATEST APPOINTMENTS
Deirdre Veldon Appointed President of News Media Europe
Deirdre Veldon, group MD of The Irish Times Group, has been appointed President of...
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Ad of the Week
An Post Delivers New Campaign as Part of Brand Reset
00:01:00
The campaign is part of a wider branding reset by the company called “Making Better Happen” and represents a €3m investment by the company.
A...
