Adworld - Adworld Ezine 23rd August

Newspapers Continue to Shed Readers According to ABC

The latest batch of ABC figures for the national newspapers once again highlight the pressures they face as readers continue to migrate online.

permanent tsb goes to PHD and AIB Pitch Down to Three

PHD has picked up the media buying account for permanent tsb. The account was previously held by Mindshare.

Irish International Wins “Significant” New Business

It's been a busy few weeks for Irish International. The Dublin-based agency, which is headed up by Ian Young, has been picked by Mars to oversee all its European shopper marketing activities in Europe.

IMJ Agency Issue 2014 Out Now

IMJ’s Annual Agency Issue has been published and once again this special edition of the magazine is choc-a-block with insights, views and analysis.

Niamh Deans to Head up MEC Access

MEC has appointed Niamh Deans as head of MEC Access, the agency's sponsorship, sports and entertainment division.

RaboDirect to End PRO12 Sponsorship

RaboDirect is pulling its sponsorship of the rugby PRO12 at the end of the forthcoming season which will conclude in May 2014.

Starcom Wins NNI POP Press Planning Competition

Starcom scooped the top prize at the first NNI POP Press Planning Competition which was held last week.

Sky Broadband to Sponsor Late Late Show

RTÉ has confirmed that Sky Broadband is the new sponsor of the Late Late Show for 2013/14.

CBS Rolls Out Digital Pods to Blanchardstown

Following on from the success of its digital advertising network in Dundrum, CBS Outdoor Ireland is to roll out a similar network in the Blanchardstown Centre.

Setanta Sports Bags IG as French Rugby Sponsor

With interest in French rugby rapidly growing following Jonny Sexton's recent move to Racing Metro, Setanta Sports has bagged the UK spread betting firm IG as a sponsor of its coverage of the French Top 14 rugby tournament.