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Protected: Partner Content: Invest in Your Brand with a Master’s in...
By Maynooth University
In a crowded marketplace, brands that thrive are those rooted in deep consumer understanding and strategic clarity. For marketing professionals seeking to...
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Opinion: Opportunities Abound for Irish Media Owners
While the latest digital ad spend report from IAB Ireland shows that companies like Meta and Google continue to maintain a stranglehold on the...
Opinion: Where is All My AI Traffic?
Although it’s still early days, Open AI’s ChatGPT has the potential to become your brand’s next big acquisition channel, writes Brendan Almack.
Global ad investment...
LATEST APPOINTMENTS
Elizabeth Sheehan Takes Over as Chair of Creative Agency Pluto
The creative agency Pluto has appointed Elizabeth Sheehan as chair of its board, replacing...
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Ad of the Week
You Can’t Argue with New Tesco Campaign from BBH Dublin
BBH Dublin has created a new playful campaign for Tesco Ireland that aims to bring new life to the retailer’s value proposition by shifting...
