Adworld - Adworld Ezine 22nd February

Associated Newspapers & O2 Media Partner Media Awards 2013

With less than a week to go to the deadline for entries to the Media Awards 2013, the organisers have announced a number of partnerships for this year's Awards.

McCann Picks Up Deep RiverRock

McCann Dublin has picked up the creative account for Deep RiverRock following a competitive pitch.

Digitize Strikes Ad Sales Deal with Spotify

The Dublin-based digital sales agency Digitize has been appointed as the Irish sales partner for Spotify, the on-demand music streaming service.

i-Believe Launches Content Marketing Solution

A new content marketing solution called Brand Voice has been launched by digital sales agency i-Believe.

MedMedia Campaign Joins Indigenus Network

MedMedia Campaign, the Dublin-based healthcare creative agency has joined the Indigenus network of global agencies.

Three Takes Aim at Mobile Rivals

The mobile-phone company Three has its rivals firmly in its sights with a new campaign that takes a pot-shot at both O2 and Vodafone as it tries to gain a bigger share of the growing and lucrative mobile data market.

IBI Takes RTÉ War to the Oireachtas Committee

The country's independent broadcasters took their case for reform in the broadcasting landscape before the Joint Oireachtas Committee on Transport and Communications this week.

Integrated Marketing Awards Set for May 9th

This year's An Post Integrated Direct Marketing Awards will take place in the Mansion House on May 9^th with the deadline for entries set for Friday April 12^th.

Insight of the Week: Scrum Time

With all eyes fixed on this weekend's clash between Ireland and Scotland in the Six Nations, rugby continues to grow in popularity even though Ireland hasn't won anything since 2009.