Adworld - Adworld Ezine 16th May

Kay McCarthy to Speak at Cannes Lions Festival in June

Kay McCarthy, the founder and CEO of the Dublin-based planning agency MCCP will be flying the flag for Ireland when she delivers a talk at this year's Cannes Lions Festival in June.

UTV Boosted by Advertising and New Staff

An improvement in the Irish and UK advertising markets provided a boost for the Belfast-based media group UTV in the first quarter of 2014.

Irish Urbanites Love their Smartphones

Some 79% of Irish urbanites have pretended to be on their phone in order to avoid somebody while 75% of them treat their phones like a partner they can't live without according to a new survey.

Irish Adspend to Grow by 3% in 2014

With all the economic fundamentals pointing in the right direction, advertising spend in Ireland is likely to rebound by 2.7% this year according to the latest Advertising Expenditure Forecasts.

Ping Pong War Returns to Adland

The IAPI Future Heads group is bringing back the popular Ping Pong War Summer party from last year due to overwhelming demand from agencies and their staff.

Places Left for Advertising Effectiveness Seminar

There are still some places left at next week's AAI Toolkit Seminar which will take place on Tuesday May 20^thand will explore the role of creativity in the role of driving advertising effectiveness.

Aldi Continues to Gain Market Share

Aldi would appear to be the biggest winner in the ongoing supermarket wars with a 22% lift in sales in the 12 weeks to April 27^th according to the latest figures from Kantar Worldpanel.