With the Irish economy outperforming its European peer group in 2015, with similar growth forecasted for 2016, Core Media is forecasting that the Irish media market will grow by around 9.9% in 2016.
The Dublin agency Chemistry has once again generated substantial international interest with its latest campaign for Lidl and the retailer’s new sponsorship of Ladies Gaelic Football.
Dublin-based digital creative agency In the Company of Huskies, which is headed up by Jonathan Forrest, has become the first Irish agency to join the Society of Digital Agencies (SoDA).
As part of its tie-up with Focus Ireland, which involves the homeless charity receiving a €1m marketing campaign, Three Ireland rolled out a three-minute documentary on RTÉ.
New research carried out by PML Group in conjunction with Ipsos MRBI indicates that over 80% of Dubliners are aware of the recent eircom and upc rebrands that occurred in 2015.
Lidl Ireland has been unveiled as the new sponsor Ladies Gaelic Football in Ireland and as part of the activation, the retailer has launched a multi-platform campaign.
With the RBS Six Nations tournament well and truly underway, rugby fans are an excellent target for marketers according to the latest research from Kantar Media TGI.
Twitter
Facebook
